As the cannabis market expands, it's hard to keep track of the many products that launch every week. Willie Nelson’s CBD brand Willie’s Remedy launched a new line of hemp oil tinctures, featuring a variety of different formulations. I Tried Willie Nelson’s CBD Coffee I have a love-hate relationship with coffee. I can’t start my day without it, but by the end of my morning cup I’m often left feeling jittery and anxious. A Watch out, Willie Nelson! A new competitor entered the hemp-based market, and the new competitor is a fellow musician too!
New Cannabis Products: Willie Nelson’s Hemp Oil Tinctures, CBD Beauty Products And A Menswear Line At Paris Fashion Week
As the cannabis market expands, it’s hard to keep track of the many products that launch every week. Benzinga put together a short list of some of the most interesting new cannabis products launched recently.
Willie Nelson’s Hemp Oil Tinctures
Willie Nelson’s CBD brand Willie’s Remedy launched a new line of hemp oil tinctures, featuring a variety of different formulations. Willie’s Remedy tincture contains organic MCT oil derived from coconuts, infused with full spectrum hemp extract. The hemp is organically grown in the U.S., via direct relationships with American farmers.
“Everyone’s body is different, and everyone’s endocannabinoid system (ECS) is different, too. We wanted to expand access to full-spectrum hemp extract that meets individual needs, which is why the new tincture line provides a variety of strengths, from 250 mg to 5000 mg. The more people learn about their ECS and begin incorporating hemp into their wellness routine, the more we expect to see people looking for specific formulations,” Elizabeth Hogan, Co-Founder and Vice President of Brands for GCH, Inc., told Benzinga.
Irwin Naturals’ HydroCanna Line
Irwin Naturals expanded into the CBD skin care market with the release of its HydroCanna face, body and hair products. Each product is made with FSHE and is combined with C60 Fullerene, a carbon molecule with dynamic antioxidant properties. The products come in fully recyclable packaging, and are free of artificial colors, dyes and synthetic fragrances.
“The CBD market is booming and businesses that innovate and provide quality products at fair prices are winning,” said Tim Toll, CEO of Irwin Naturals. “Our latest innovation is HydroCanna, a line of CBD skincare products, which adds to our CBD portfolio that already includes soft gels, balms and oils.”
CRTFD’s Menswear At Paris Fashion Week
California cannabis company, CRTFD debuted its menswear FW20 collection at Paris Fashion Week. CRTFD is the first cannabis company to enter the high fashion space with its curated, 18 piece collection. In addition to its menswear line, CRTFD’s cannabis products are set to launch later in 2020.
“CRTFD is the first lifestyle brand to incorporate cannabis into its scope,” said CRTFD CEO, Seti. “We’re using fashion along with art, design and culture to disrupt the standard of how cannabis is perceived while delivering premium quality products.”
Images courtesy of respective companies.
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I Tried Willie Nelson’s CBD Coffee
I have a love-hate relationship with coffee. I can’t start my day without it, but by the end of my morning cup I’m often left feeling jittery and anxious.
A new coffee add-on promises to keep all the best part of your daily caffeine fix while doing away with the negative side effects. Cannabidiol (CBD), the non-hallucinogenic chemical in marijuana, has become the new “it” wellness ingredient. It’s also making a big splash into coffee: you can buy CBD coffee K-cups, add CBD sugar syrup to your latté at trendy coffee shops, and even track down cans of CBD-infused cold brew.
But those who like some celebrity with their cannabis-infused cup of joe, they can try the beans from Willie’s Remedy on for size. It’s the first product from Willie Nelson’s (yes, the Red Haired Stranger himself) CBD-centric company. The coffee beans launched in February of this year.
Each 8-ounce cup of Willie’s java contains 7mg of hemp-derived CBD. The coffee beans are covered in full spectrum hemp oil (read: CBD oil) just after roasting, which they absorb as they cure. According to Elizabeth Hogan, Willie’s Remedy’s VP of Brands, who spoke to me on the phone last week, this process allows the CBD oil to evenly distribute through the beans and fully extract into the final cup of coffee.
Obviously I had to try some. I brewed up a cup of Willie’s Remedy Columbian coffee the other day, right as my mid-afternoon work slump started to hit.
The end result tasted… like coffee. Not amazing coffee, but very passable, fairly good coffee. I thought I could detect a slight hint of grassy cannabis flavor on the tail end of my sip, but that could have just been because I was looking for it.
That’s actually the way I felt about most of my CBD coffee experience: I couldn’t tell if I was actually being affected, or if it was mostly placebo. I certainly felt the energy kick that comes with a strong cup of black coffee. But was I also more relaxed? Focused? Calm? I can’t really tell you.
There could be a lot of reasons why I felt so ambivalent towards my first sip of CBD coffee. Maybe I didn’t drink enough. CBD also affects everyone differently, so perhaps I just have a high tolerance for it. Or maybe Willie’s Remedy suffers from the same problems that a lot of CBD food and drink companies do: consistency — or lack thereof.
Assuming each serving of beans contains the exact amount of CBD advertised, you also have disparate brewing methods and water temperatures to deal with. Would CBD coffee made in a French Press have the same effect as that brewed in an industrial coffee pot or an aeropress? Details like this matter. CBD coffee is generally meant to be drunk during a work day; a pick-me-up without the jitters. While too much CBD won’t make you high, it could make you less than motivated for your 3 p.m. meeting.
All CBD products could benefit from some dosing oversight, which was one of the topics broached in the FDA’s public hearing on CBD last week. The FDA has yet to approve CBD as a food-safe ingredient, which means a) it’s technically illegal to sell food or drink containing CBD, and b) nobody is regulating CBD edibles (or drinkables). Companies like TraceTrust are trying to install a universal stamp to indicate that cannabis products contain the exact amount of THC or CBD that they advertise, but they’re still relatively small.
Until it’s approved by the FDA all we can do is trust that CBD-infused food and drink actually contain the dosages they claim. That’s where celebrity affiliations can really help differentiate products. Willie’s Remedy is smart to emphasize its namesake in its branding, knowing it will set it apart from the flood of CBD-infused beverages heading to market (which will get even more crowded after the FDA gives CBD the thumbs-up).
Soon enough I might be able to try my Willie’s Remedy coffee with Snoop Dogg non-dairy CBD creamer. Maybe then I’ll feel a stronger effect.
Willie Nelson Has a New Hemp-based Business Rival
Willie Nelson has never hidden his love for CBD and CBD-based products. In fact, he has opened his own wellness line called Willie’s Remedy. It features extra-strength coffee and hemp oil tinctures for everyone who wants to buy it.
Image from Willie Nelson’s official Facebook page
But he should watch out! A new mogul has entered the business. Tycoon and music icon Jay-Z has officially joined the cannabis business too!
Willie’s Remedy is the first expansion of Willie’s Reserve line of cannabis. In 2015, the couple had introduced hemp-based health and wellness products.
via Rolling Stone
It taps into various licensed cultivators and farmers for their legal, medical, and adult-use cannabis products.
“The Willie’s Remedy line is a purposeful departure from Willie’s Reserve. It’s not about getting high. But it’s still all about Willie and the benefits we believe cannabis has to offer. Willie and I are proud to offer quality, American-sourced hemp wellness options for people of his generation, our kids’ generation, and everyone in between.”
A press release allowed Nelson to express his reasoning behind his products.
“Hemp production in America was stifled for so long. But it could now make all the difference for small independent farmers. Hemp isn’t just good for our farmers and our economy, it’s good for our soil, our environment, and our health.”
Jay Z’s Partnership
You can’t commend this man for his hustle. Mogul and superstar Shawn “Jay-Z” Carter has now entered the cannabis industry. He partners with Caliva, a California company, as their chief brand strategist. Carter spoke about his recent business venture.
via Jay-Z’s Official Instagram Account/Rappler
“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partner for this endeavor.”
Jay-Z joins Nelson, Whoopi Goldberg, Martha Stewart, Montana, and Snoop Dogg as part of a growing list of celebrities who not only have endorsed the usage of cannabis but have also jumped into the cannabis business in recent years.